8 Free Social Media Sites all Sound Healers Should Consider
How do you as a Sound Healing Practitioner get the work you what you do, especially when you are just getting started and don’t have much cash flow?
Hopping on the Social Media train is a FREE way to get the word out on what you do and who you care to serve! But knowing which platform to spend your time on will give you a little more insight on how to be strategic in spending one precious commodity… you energy!
So let’s take some time to unpack the nuances relating to a few of the BIG GUYS in the game!
1. Facebook
Whether we like it or not, Facebook is the undisputed heavyweight champion of social media platforms and has fundamentally changed the way humans interact with each other.
Facebook is the largest social network in the world, and your follower are most likely to use on a daily basis. And so! It’s a great place to start if you want to host and create a knowledge-sharing/discussion space, and share long form information and stories.
Facebook Stats!
2.74 Billion Active Users! (Second in usage to YouTube!)
In the US, 73% of all Facebook users log in on a daily basis.
The average American user spends up to 38 minutes per day on Facebook.
Despite continued criticism of Facebook’s role in spreading disinformation, 36% of US citizens say they regularly use the platform as a source of news.
75% of Facebook users are women, 63% are men. 76% of people between 18-24 and 84% of people between 25-30. 79% of people 30-49. Another 68% between 50-64.
Facebook also allows you to receive very detailed analytics about your audience. This insight can help you further refine your target audience.
2. YouTube
ANYONE can enjoy YouTube content, regardless of whether or not they are a registered user. Here video content it king!
YouTube Stats!
2.29 billion registered users.
80% of parents say their children watch YouTube videos.
National demographics says that 30% of all YouTube’s traffic originates from only three countries. At 16.4%, the United States contributes the biggest percentage. India is second with 9.2% and Japan grabs the bronze with 4.8%.
The largest age demographic for YouTube is 18-29 year olds, with 91% using it. 30-39 year olds at about 87% and 13-17 year olds at about 85%
3. Instagram
Yes! The land of “influencers” and inspiration! For better or worse, this popular photo-sharing app is packs a punch!
Instagram Stats!
1.221 Billion Active Users
72% and 67% of thirteen to seventeen year olds and 18-29 year olds. This drops to 47% for 30-49 year olds and 23% for 50-64 year olds.
popular platform for B2C marketing
Offers incredible engagement rates in comparison to Facebook
4. TikTok
Kind of an overnight success story! The video-sharing platform seemed to unapologetically burst into the scene with its quick and hilarious content!
TikTok Stats!
Young adults are by far the most frequent users of TikTok with 41% of users between the ages of 16-24.
Users spend an average of just under an hour on the app per day.
90% of users access the app multiple times a day.
The more creative your videos are, the more noticeable they will be.
It is available in 155 countries and 75 languages, making it possible to reach people you may not be able to on other platforms.
5. Snapchat
This app defied the norms! Rejecting the notion of “once it’s on the internet, it’s forever” and said “I’m doin my own thing y’all!”
The photo and video-sharing platform became famous for only displaying users’ posts for a limited time before it’s deleted. Forever. Talk about creating a sense of urgency!
SnapChat Stats!
59% of all US internet users between the ages of 13 to 24 are on Snapchat.
Since 2016, Snapchat has been the most popular social network amongst teens and young adults.
69% and 62% of thirteen to seventeen year olds and eighteen to twenty nine year olds use Snapchat, respectively. This decreases greatly to only 25% of thirty to forty-nine year olds. It is considered the most important social network by 41% of teens.
6. Pinterest
An image-sharing, pin to your hearts desire type platform! Dream board your life and get pinned!
Pinterst Stats!
442 Million Active Users
Demographically, Pinterest has largely been dominated by female users. Currently, the gender split is sitting at approximately 60/40 percent. This gap is narrowing, however, with the platform reporting a 50% increase in male users in 2020.
Pinterest provides great SEO opportunities because your pins are also clickable links which can drive traffic to your website. Another great aspect is that pins have a long lifespan, meaning that the more your pin is re-pinned, the longer it circulates on user boards and it can be visible for years.
7. Twitter
Short and sweet. But don’t blink! You may miss something! 280 characters only please.
Twitter Stats!
Twitter is another app favored by younger people. 44% of 18-24 year olds in the US use Twitter, and 31% of 25-30 year olds use it. The vast majority of Twitter users come from outside the United States. With 330 million global monthly users, 262 million of them are from outside the US.
Twitter is a platform that allows you to connect with your audience on a personal level. Interactions are generally casual and this gives your business a real face to the people.
8. LinkedIn
Shine a light on that resume! LinkedIn is a space to showcase your professional career. The US has significantly more LinkedIn users than any other country in the world with 160 million users. However, this social media platform is used much less regularly than many of the others. Although.. I do see them trying to make a combat with their new features.
LinkedIn Stats!
160 million users
The largest age demographics for LinkedIn are 25-30 year olds and 30-49 year olds.
A LinkedIn profile can improve SEO rankings for a small business, as it comes across more legitimate.
